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Income Protection | Innovation

Time To Innovate And Excite In the Income Protection Space(01-Oct-2014)

Best Insurance have stated their intention to radically improve the way income protection is presented and sold to the customers. At the annual Protect Association dinner, the two directors gave the audience a sneak preview of their new ‘quote and apply’ platform that has been developed by the innovative software company, Total Systems plc.

As income protection specialists, the team at Best Insurance recognise the value of the product for their customers. But they also understand that income protection insurance is often not offered in a way that helps the customer understand the value of the product and buy easily. For decades, the insurance industry has recognised the need to increase the number of people who are insured, but this is just not happening. While there has been innovation in the products area, not a lot has been done in terms of allowing customers to engage better with the insurers and brokers.

With their new income protection portal, Best Insurance aim to engage and educate their customers by making the quote process creative, comprehensive and informative. By embracing cutting edge technology, they have also ensured the process allows customers to filter their requirements easily and get an idea of cost instantly. The radical new approach delivers speed and personalisation, two key drivers for customer satisfaction.

Introducing the concept, Kesh Thukaram, Director at Best Insurance said “There has been no real innovation in the way income protection is presented to consumers over the last decade. Despite huge leaps in technology, the insurance industry has failed to effectively engage with consumers and spread the message about the importance and affordability of income protection products. We think our approach is ‘game changing’ and will revolutionalise the way customers chose and buy income protection”

Terence Bourne, C.E.O at Total Systems, commented, “We are delighted to be working with Best Insurance on this project. This has been a good opportunity for us to showcase part of our latest technology and demonstrate a fresh approach in the market which can be applied to all areas of insurance. The Income Protection portal is an exciting development in the insurance market and we are confident that, with the drive of the team at Best Insurance, this approach will be an unrivalled success with consumers.”

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